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OUR BEGINNINGS

WORKING TOWARDS A BETTER TOMORROW

Dealing with the challenges of today requires problem-solvers who bring
different perspectives and are willing to take risks. Established in 2018,
ToiletRollSG emerged out of a pursuit to deviate away from our unsustainable linear “take-make-dispose” economic model, as well as a desire for actions to speak louder than words.

This national movement was spearheaded by then 15 year old girl, Laura. For every kilogram of toilet rolls collected, VEOLIA, Singapore’s largest recycling company then, gave a small sum in return and arranged for a subcontractor to recycle the rolls, promoting the idea of “turning trash into treasure” in the circular economy. This cash was donated to the National Kidney Foundation to support chronic kidney disease patients undergoing dialysis.

Our Founder

A YOUTH ON A MISSION

Age is just a number is what Laura lives by. She firmly believes that nothing is ever too insignificant to effect change - even a toilet roll can go a long way.

 

Spearheading this national movement at the age of 15, Laura slowly but steadily extended ToiletRollSG's recycling network. Last year, she was amongst the 10 individuals in Singapore conferred the 14th EcoFriend Award by the Minister for Sustainability and the Environment for her outstanding contributions to the environment.


Laura once said, "Let us become bolder in reimagining the potential of the most unassuming objects we look down upon – you never know how far you can take them, and you never know how far they can possibly bring you.”

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Our Team

Dedication. Expertise. Passion.

This is the team behind the great work done.

Associate

Ivy Xu

Xie Niyun

Associate
Associate

Lim Xin Er

Associate

Isabel

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