top of page

ABOUT

The Movement

Building a Circular Economy with Toilet Rolls

Working closely with our partners, we have amassed more than 180,000 recyclable toilet rolls across the nation and sold them to be recycled into more economically valuable products, effectively turning trash into treasure. Translating recycling into a cycle of good beyond a circular economy, we have donated the returns to support social causes in Singapore, including the National Kidney Foundation (NKF).

"Recycling is more than a circular economy.
Recycling is a cycle of good."

Our Founder

BUILDING

RECYCLING NETWORKS

CONNECTING

RECYCLING NODES

BRIDGING

HOUSEHOLDS, COMMUNITIES AND SCHOOLS

IMG_0683.JPG

WHY TOILET ROLLS?

This movement was inspired by the idea that the recycling of toilet rolls, a form of pure waste, is such a simple process. In addition, toilet rolls are a huge contributor to the waste we generate unknowingly on a daily basis, making it an intriguing yet effective form of waste to recycle.

OUR ROLE

We build bridges between stakeholders in our sustainability ecosystem.

file7kl481uyzkksvi8j6g1_edited.jpg

Our Mission

Roll trash into treasure

Our Vision

To shape Singapore into the regional hub for the
Green Economy

IMG_6754.JPG
bottom of page